Manage 5,500 single-family rental (SFR) homes during a period of continuous 2X year-over-year growth. Established the company’s SOPs and BI reporting systems, which drove a 60% increase in lead generation while drastically reducing costs to $2 per lead and $210 per lease. Additionally, I spearheaded a reputation management turnaround, elevating the BBB rating from "F" to "B" and increasing the Google rating from 3.5 to 4.4 stars.

As a 2021 Star Performer Award recipient, I led brand creation and marketing strategy for a massive Southeastern luxury multifamily portfolio, managing over 65 assets across various stages of development and stabilization. I specialize in high-velocity lease-ups, having set company records such as achieving 48 leases in a single weekend and stabilizing multiple properties in under eight months. By overseeing the full lifecycle of project management—from website design and digital campaigns to stakeholder reporting, budget recalibration to disposition—I consistently drive superior performance and asset value.

Oversee sales and marketing for 100 apartment communities across the Southeast, driving growth through SEO, SEM, and brand development for acquisitions and new projects. As a key strategist and brand taskforce member, I manage the full digital lifecycle—from website development and reputation management for over 200 accounts to the implementation of CRM databases and high-impact geofencing campaigns. I specialize in optimizing underperforming assets by developing data-driven marketing plans and mentoring teams to exceed key performance metrics.

Launched the first social directory for foodies, scaling to 5,000 users and 20 restaurant clients within the first year. Increased engagement through gamification and strategic partnerships with brands like Hard Rock Café and local media (G105, TriangleBLVD, U the Magazine). Leveraged grassroots marketing and a background as a featured writer to build rapid brand awareness and a loyal community.

Scaled a personal advertising portfolio from $20,000 to a $650,000, directly contributing to the doubling of company revenue and profits over three years. By blending strategic ad design with editorial content, I secured top industry honors, including MAME and NCHBA awards, for our publication.